The world is going to change more over the next five years than it has over the last fifteen. That, at least, is the opinion of Jeremy Waites, who describes himself as just a lowly storyteller, traveling around to telling tales about cool stuff. Officially that makes him an evangelist, and the'cool stuff' on which he evangelises is IBM's AI system, Watson. I met up with him at the recent Cloud Expo in London to discuss some of the wider issues about where AI fits in the business and wider world, what it can bring to those parties, and what impact it might have on the way work changes – or indeed continues to exist. Like a growing number of people in the AI business Waites is keen to stress that the'A' does not stand for'Artificial', but rather for'Augmented', on the basis that the former carries with it all those scary, sci-fi connotations.